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Ryan DeemerOutta the Weeds

Get paid like the ownerInstead of the last guy in line.

Every trades business that gets stuck, gets stuck in the same six places that show up in the same order every single time. Ryan Deemer spent a decade watching that pattern repeat across hundreds of dirt and trades businesses, and he wrote down the order it has to be fixed in.

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Ryan Deemer

From your well-known

Skid Steer Nation

10 yrs

Working with skid steer equipment

128+

Operator interviews

100s

Businesses served

Amazon

Outta the Weeds available on

Coming Soon

The six

The six places a trades business gets stuck

Most guys have already tried this and watched it come apart, because they started three stages ahead of where they actually were.

1

Chaos

Chaos makes everything feel urgent and nothing finished.

“You wake up at three in the morning trying to remember what you forgot.”

You're probably fighting three of these at once, which is why the week you try to fix everything ends with nothing fixed. Chaos sorts them by what each one is costing you, so you start with one.

  • The Scheduling Scramble. Your calendar lives in your head, and so does the stress.
  • The Forgotten Follow-Up. You're losing jobs because you disappear after the estimate.
  • The Mental Overload. Your brain never shuts off because everything depends on you remembering it.
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2

Control

Control is the systems that stop the bleeding.

“The tool doesn't matter. The habit does.”

Control puts every lead, estimate and job somewhere other than your head, and it runs on a notebook if that's what you'll actually open.

  • Lead Intake. So you stop forgetting who reached out.
  • Estimate Tracking. So you stop losing jobs to silence.
  • Communication. So nothing falls through the cracks.
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3

Clarity

Clarity tells you it's okay to walk away from jobs you don't want.

“You're working just as hard on the wrong work as you would on the right work.”

Clarity is where you decide what this business is actually for, and which jobs you stop answering the phone for.

  • Your vision. So you stop taking work that builds nothing.
  • Your ideal customer. So you stop bidding against six generalists on price.
  • The Bullseye. One core offering, and a written list of the work you no longer chase.
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4

Cash

Cash starts with knowing what your work actually costs.

“Your time has a cost whether or not you're capturing it.”

Cash is where you find what an hour of your work really costs, with the drive time, the waste, the callbacks and your own labor in it, then price off that number.

  • Your true cost per hour. So you stop finding out after the job's done.
  • A price built off that number. So the year you were slammed pays like it.
  • An owner's paycheck. So you stop being the line item that gets whatever's left.
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5

Crew

Crew is people who carry the work without you having to be present.

“I was hiring people into a void and getting frustrated when they couldn't fill it.”

Crew is where the standards get built before the next hire walks in, so there's something for a new guy to work inside of.

  • One-page checklists. For your ten to fifteen most common job types. Not a manual, one page each.
  • Three training levels. Do it as I say, do it while I watch, do it and report back.
  • A weekly rhythm. So accountability happens on a schedule instead of when something breaks.
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6

Clock Out

Clock Out is stepping back and things not falling apart.

“Things go wrong whether I'm involved or not. The difference is that now there's a structure to catch them.”

Clock Out is where you set what your people can decide without calling you, and hand work over in stages so trust arrives with competence.

  • Decision rights. So your phone stops being the approval process.
  • A staged handoff. You do it and they learn, they do it and you review, they do it and you spot-check.
  • Friday review. Fifteen minutes that keeps you connected without pulling you back into the week.
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Outta the Weeds

You're not the first one stuck here

Every week I sit down with an owner who was buried in the same work you are now and found a way out of it. We get into what they were doing wrong, what it cost them to figure it out, and the changes that let them step back from running every job themselves. Come listen in.

All episodes →

More than 130,000 listens and counting.

Tune In
Jesse McGrath: The Business Was Never the End Goal, episode cover
Excavation
▶

Episode 16

Jesse McGrath: The Business Was Never the End Goal

A backpack, cowboy boots, and nowhere to live to owning an excavation company, without the business becoming the goal.

Mitchell Roberts: From a Domino's Parking Lot to a Business That Runs Without Him, episode cover
Lawns
▶

Episode 17

Mitchell Roberts: From a Domino's Parking Lot to a Business That Runs Without Him

Broke in a Domino's parking lot to a seven-figure lawn and landscape company, chasing freedom over revenue.

32 chapters

Jerod Condit: Building the Business Before He Needed It, episode cover
Excavation
▶

Episode 18

Jerod Condit: Building the Business Before He Needed It

Seven years before military retirement, he built a land clearing business that already runs jobs without him.

35 chapters

85+

Episodes

50+

States Listening

25.4K

Subscribers

12+

Trades Represented

Ryan Deemer

About Ryan Deemer

I've sat across from hundreds of trades owners and heard the same problems over and over. That gave me a view from the outside most owners never get, and I saw the same six problems show up in the same order in every trade.

  • Ten years around the equipment, working with excavation, HVAC, electrical, landscaping, and plumbing outfits.
  • I can spot where a job lost money before the owner can, usually in the drive time and the callbacks nobody counts.
  • I've seen what a slow month does to a marriage, and to the guy car
Read Ryan's story

FAQ

What guys usually ask first

You've probably got your guard up, and that's fair. These are the ones I hear most.

Is this just going to be a sales pitch?

No. You'll walk through your business with me and leave with one real thing to change, whether or not we ever work together again. If it turns out I can help you further, I'll tell you how at the end and you can decide. The call stands on its own either way.

I've been burned by this kind of thing before.

Most guys I talk to have. An agency that promised leads and delivered nothing, a coach who wanted a commitment before proving anything. That's exactly why the call gives you something usable up front, so you can judge it on what you got, not on what I promised.

I don't have time for another call that goes nowhere.

Then we won't waste it. Come with the one thing that's costing you the most sleep, and we'll spend the time on that. You'll leave knowing what to do about it.

My business isn't like the others.

Different trade, different town, same six problems in the same order. I've heard hundreds of owners say their situation was the exception. The pattern held every time.

What does it cost?

The call is free. If you decide you want to keep working with me after it, I'll lay out what that looks like and you can take it or leave it.

Outta the Weeds book cover

The book

Outta The Weeds: How to Build a Business That Doesn't Run You

Mike was running $680,000 in HVAC, working 65 hours, taking home $52,000, and he'd already told his wife he was done. Three years later the same business did $2.4 million and he worked 40 hours. The book is the exact sequence he ran to get there.

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“From the outside, he looked like a successful business owner. Inside, life felt like waterboarding.”

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